TikTok is introducing a new feature that enables them to cut down on the amount of AI-made content appearing in their feeds. This move comes as the platform revealed that it presently contains in excess of 1 thousand million AI videos.
Testing and Rollout
The update is undergoing trials over the coming weeks before a widespread rollout. This shift coincides with a increase in content created by AI, fueled by new video-generation tools.
The Broader AI Trend
It has been noted that approximately one in 10 of the quickest rising channels on another major platform primarily display clips produced artificially. A significant portion of this material is deemed “AI slop”, a term for substandard, factory-style content that is often nonsensical or surreal.
Our research shows that a lot of users like content produced via AI tools, ranging from computer-generated images to science explainers, and we want to provide users the power to adjust the amount of that, depending on their own likes,” said a company executive.
Scale of AI Content
The service disclosed that there are presently 1.3 billion videos on its app labeled as artificially created. Collectively, more than 100 m media items are uploaded to the service every day, making AI-generated material a limited percentage of its complete catalog.
How to Adjust Settings
Members will be able to reduce or increase the level of artificial media they watch by opening the topic control setting in the application and picking the AI content topic. Other topics that currently be controlled under the tool encompass news, clothing, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules mandate creators to identify lifelike AI-generated content, and it bans malicious deepfakes of public figures or emergencies. Any realistic AI-generated clip that is without a tag can be taken down under its community policies.
Furthermore, the platform will from now on attach an AI-generated watermark to content made using its built-in AI features, or identified by an industry-wide initiative for identifying content made by AI. This step is aimed to stop users from attempting to circumvent the labeling process.
AI Literacy Programs
TikTok is also launching a two million dollar educational fund for specialists and groups to produce learning resources about responsible artificial intelligence. This program will assist non-profit groups specializing in training programming and robotics.
Platform Protection
The video-sharing app has supported its safety measures, following discussion over intentions to lay off numerous content moderators in Britain. The company is set to cut a significant number of roles in its content moderation division in its British office, with worker representatives and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can safeguard staff by eliminating the most distressing content ahead of it is viewed by people. The platform reported a significant reduction in explicit and harmful content seen by human moderators over the previous year due to reliance on its AI tools.
It is vital to combine staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as swiftly, which is where a significant AI assistance is making a difference process content quickly.”
